Salma brings extensive experience in executive search with a focus on senior C-Level appointments across diverse sectors including Utilities, Manufacturing, Technology, Financial Services, Higher Education and Arts. She has worked with a range of public and private sector organisations, delivering tailored recruitment solutions for senior leadership roles across Asia Pacific, UK, Europe, Africa and the Middle East.

Drawing on her strong academic background, she applies innovative and research-driven approaches to solving complex hiring challenges. She considers integrity, accountability, and a commitment to ethical conduct as essential elements of an effective executive search process. She places strong emphasis on cultivating enduring partnerships and consistently strives to deliver high-calibre outcomes for both clients and candidates.

Salma holds a PhD in Politics and International Relations from the University of Auckland, New Zealand, and a master’s degree in communication sciences from Fatima Jinnah Women University, Pakistan.