Johnson Partners has appointed many of the region’s most eminent Chief Customer Officers and Chief Marketing Officer candidates. We also often assist our clients in the development of new structures to accommodate a new CCO role – combining omni-channel revenue lines, marketing, innovation, customer experience, product development, and often digital and data responsibilities into a new function.
The CCO and CMO roles are some of the most rapidly changing positions in the C-Suite. They are the conduit between a business and its customers at a time when almost all industries are becoming more consumer-centric as the pace of change continues exponentially to meet new methods of consumer engagement. Both roles lead brand dialogue and engage with stakeholders whilst simultaneously attending to commercial challenges including digital and data disruption, sale fluctuations and technological advancements in entirely new customer experiences. CCOs and marketing leaders face increasing pressure to not only respond to changing customer preferences but to anticipate them.