URBNSURF appoint Jennifer Vandekreeke as Chief Executive Officer

We are delighted to announce the appointment of Jennifer Vandekreeke as the new Chief Executive Officer of URBNSURF.

URBNSURF has firmly established itself as a global leader in the surf park industry over the last five years, with URBNSURF Melbourne leading the way and URBNSURF Sydney at Sydney Olympic Park, set to open shortly.

Jennifer brings with her a wealth of experience in the travel and leisure sector, having successfully grown companies by crafting exceptional customer experiences that align closely with the brand identity. Her leadership comes at a pivotal moment as URBNSURF steps into a new chapter, becoming the sole owner, developer, and operator of two surf parks worldwide.

Thank you to URBNSURF Chair Simon Bayley and Board Directors Layne Beachley and David Wakely for your partnership during the process.

URBNSURF Melbourne was recognised as the Most Appealing Surf Park Destination, The Most Popular Surf Park for Beginners & Intermediates and The Most Appealing Surf Park Amenities, at the 2021 Surf Park Awards hosted in San Diego in October 2021.


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