The Role of the CEO

The Chief Executive Officer (CEO) is accountable to the Board, which for all intents and purposes means the Chair.

If the CEO is a member of the board then his/her duties will also include participation in board decisions on the longer-term plans for the company. There will also be times when the board must meet without the CEO, to discuss performance, remuneration and selection issues. As a member of the board, he or she is responsible for the management of the company within policy guidelines laid down by the board.


Responsibilities of the CEO generally include:

  • Developing and implementing a business strategy that takes appropriate risks and leads to continued success.
  • Operating within agreed board policies and reporting accurately and regularly to the board on all aspects.
  • Devising the most appropriate management structure for the company and recruiting, managing, motivating and retaining an effective management team, including the development of appropriate succession plans.
  • Ensuring that the board is provided with reports and information it needs to monitor company performance and to take those decisions, which are its collective responsibility.
  • Advising the board on opportunities and risks that may impact on the company’s sustainability.


Taking responsibility for the day-to-day operational management of the company within the framework of agreed policy including production, marketing, distribution, sales, finance and accounting.

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