Outdoor Media Association (OMA) appoints Elizabeth McIntyre as Chief Executive Officer

Outdoor Media Association have announced the appointment of Elizabeth McIntyre as Chief Executive Officer, following a comprehensive Executive Search conducted by Johnson Partners, an Alliance Partner of Caldwell International.

Outdoor Media Association (OMA) is the peak industry body representing the businesses that provide services to the Out of Home (OOH) advertising industry including companies that own signs, display advertisements and develop campaigns.

Collectively, OMA members generate close to 100 per cent of OOH advertising revenue in Australia.

Prior to her appointment, Elizabeth spent 12 years as Group CEO for Think Brick Australia, Concrete Masonry Association of Australia and the Australian Roofing Tile Association, collectively. As an industry leader, she has delivered over a decade of growth to the three boards that support the $900 million industry. Previous positions include Executive Director, Marketing and Sales for the Australian Turf Club, Marketing Director for Walt Disney Television International, and Marketing Manager Motorsport for Ford Motor Company.

““Elizabeth’s experience using data to drive decisions, and her application of technology to improve experiences, made her a clear stand-out for this role. Having led an industry body for more than a decade, she is uniquely positioned to step in and lead our team and industry, taking up the reins and continuing to drive growth. The OMA Board is looking forward to working with Elizabeth and we welcome her to the industry.””

We are delighted to have partnered with Charles Parry-Okeden, Cathy O’Connor, Steve O’Connor, John O’Neill and the broader OMA Board on this appointment.

Many thanks to the account team: Alex Jervis, Shakar Merrillees-Steel and Elyse Johnson.

For OMA’s announcement, please click here

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