Focusing the Lens on Diversity & Global Reach
craveable brands. is a market leading player in the Quick Service Restaurant (QSR) space with marquee brands including Oporto, Red Rooster and Chicken Treat. The business is in expansion mode post its acquisition by the PAG Private Equity Team.
Chief Executive Officer
150,000 served per day around the network
The craveable brands. business was acquired by PAG Asia Capital in July 2019. The CEO decided to exit the business and given our deep knowledge of Asia and relationships in the region and in the sector, Johnson were tasked with conducting a global search for his replacement. Key was sourcing a candidate with empathy for the Australian market with the requisite seniority to step into the role with a high level of energy and level of fresh thinking to a portfolio including three major brands at divergent stages of maturity.
Competency Based Criteria
End to end responsibility for all brands and functions within an organisation as the most senior leader
End to end responsibility for all elements of a franchised business model
Experience leading and mentoring large teams of similar size and stature to that of craveable brands
Experience dealing with Private Equity and major transactions
Someone with a track record of moving beyond strategy and into execution
Experience managing a wide range of brand’s and divergent consumer value propositions
75%shortlisted candidates had offshore experience
75%shortlisted candidates had been in a group executive role of a major company and 50% had deep CEO level experience
9weeks to placement
Following a global search, Johnson identified Karen Bozic from Caltex, who was appointed to the role in October.